![]() ![]() Event Posters also advertise upcoming information sessions and writing workshops for students interested in participating.For example, Art & Social Change track posters are posted in the Art, Film, Architecture, Political Science, Sociology, and Peace and Conflicts Studies departments. Social Impact Track Posters are printed with specific track descriptions and targeted at the areas on campus that specifically tie in with that track.Once the fall semester begins, Contest Kickoff Posters are put up across campuses announcing the start of the Contest, this year’s tracks, and the Pre-proposal deadline.The following types of posters are designed each Contest year: Some of these posters are generic and are applicable to any department, some advertise particular Contest tracks, and some are targeted to students in particular departments. They are regularly posted across the UC Berkeley and other participating campuses. Posters: Posters are the next most effective way to reach students. Continuing to engage contest alumni by including them on a newsletter distribution list, or announcing kickoff information via email, will also encourage them to spread the word. This type of outreach is more difficult for a newer contest to build, but contest staff can still build strong partnerships with academic and student leaders to help spread the word. After 10 years, Big Ideas benefits from an extensive network of alumni, professors, and other social impact leaders able to spread the word about the contest. Word of Mouth: A quarter of all Big Ideas applicants reported that they heard about the contest through a friend or colleague. ![]() Email reminders are sent out to encourage participation in additional contest opportunities such as the People’s Choice Video Contest, and at end of the year events such as Grand Prize Pitch Day and the Awards Celebration. The Final Round requires far less contest promotion, as participants are selected through the existing pool of Pre-proposal applicants. Big Ideas has found these emails to be particularly effective in driving interest around the contest. They provide an overview of the social impact track requirements and a few examples of winning projects, in addition to contest information, prize amounts, deadlines, and information sessions. Track-specific emails are tailored to academic departments, classes and professors, and student groups.The content of these emails focus on general contest information, prize amounts, deadlines, and upcoming information sessions. General contest promotional emails are sent to a wide audience including undergraduate and graduate academic departments, campus centers, and innovation, research, and entrepreneurial networks. ![]()
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